If you are able to spot similar local trends for search terms relevant to your products or services, it’s worth looking into and capitalizing on with local content or campaigns. Perhaps there’s a higher newspaper circulation, and a key article drove demand at the perfect time.
#Google trends tool driver#
Omaha, the biggest city in Nebraska is the driver behind the results and points to something else. But if you look deeper, you understand that there are probably other factors at play. You could chalk this up to an overall lower search volume in Nebraska, because of a higher percentage of rural internet users.
and Nebraska than the “cultural hubs” California or NYC. And because trends often start out in one area at a time, it’s also natural that general product interest fluctuates between geographic regions.įor example, the comparative search demand for “Oscars” in 2019 was 21% and 18% higher in Washington D.C. #3 Understand Geographic Trends (Where Your Products/Services Are Most in Demand)Ĩ0% of consumers use Google to search for local information. The related topics and queries sections show trending cars you should cover, along with specific blog post ideas about bad credit and “never buy a new car.”īut we are still just scratching the surface. These suggestions will always be relevant to your industry and worth your time. Set it to “Rising” to identify possible trends to capitalize on with content. Instead, search for related keywords and use the Google Trends related topics section. It might be a fun occasional practice, but it's not helpful long-term when you want to build ongoing content that is relevant to your site or business. (How many Wordle-themed posts have you seen these past few weeks?) The basic advice is just to check trending content and latch onto clever angles to grab traffic. The first step is finding a trend that is actually relevant to your business.Īnd that’s where basic Google Trends exploration falls short. By getting in front of a trend, you not only post relevant content, but you give yourself a fighting chance in ranking in the SERPs from the very beginning.īut catching a trend wave is not easy. Over 2 million blog posts are published a day, and businesses are always clamoring for new relevant content ideas. #2 Capitalize On Relevant Trends & Get New Content Ideas Tip - If you want to maximize Google, I recommend checking out this list of Google Advanced Operators to use when you search. Then you can capitalize with specialized content like “what car to buy after graduation.” With what you know about your industry already, you might think that you know all the important holidays in events.īut when you break down the peaks and valleys, you might notice that they coincide with unexpected things, like graduations or homecomings. Then you can see that search demand tends to peak during spring and dip slightly during early summer, before a second peak in late summer, etc. You search Google Trends for “buy a new car” instead of a make/model that will be influenced heavily by release dates and marketing. Use Google Trends to predict seasonal demands for keywords relevant to your business, and plan ahead to capitalize on the trends at the right time.īy looking at the search trends for generic keywords, you might also discover hidden opportunity.įor example, if you are a car salesman and you want to check the demand for new cars. And everybody knows how the travel industry is affected by holidays, seasons and weather. Even automotive search volumes can fluctuate as much as 70% from month to month. It’s not just retail every industry is affected by seasons. #1 Plan Your SEO Efforts to Match Seasonal Demands
If you're new to SEO, check out our what is SEO guide. In this post, we cover 10 unique tricks that every SEO should add to their toolbox. Using advanced Google Trends searches can lead to better results with your SEO campaigns on a consistent basis. You can do this too if you choose to explore beyond the basic insights and trends on the front page.
#Google trends tool how to#
They know how to use Google Trends to get meaningful insights into search demand and their market. Savvy SEOs don’t just count on Google Ads search volumes and third-party tools to get their intel.
0 kommentar(er)
